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Startup
Quiz: Effective research leads to effective business ideas
By:
Abu Dhabi SME Hub
Planning
How do you get insights into the success of your product?
1
You examine data and analytics on product usage data to observe trends
2
Purely gut feeling and experience launching similar products in the past
3
“I delivered a well-researched product, so success is practically certain.”
4
None of the above
1
/
6
What did Burbn’s founders find to be its greatest weakness?
1
Not enough features
2
Poor location-sharing performance
3
Its photo-sharing feature
4
Slow app performance
5
Cluttered design with too many features
2
/
6
What did Burbn’s founders do with their app when they realised from the research that its photo-sharing features were popular with users?
1
They abandoned their location-sharing features and app infrastructure
2
They focused on their photo-sharing feature
3
They simplified the app design and cut down on features
4
They kept the app as is and added new photo-sharing features
5
None of the above
6
(a), (b) and (c)
3
/
6
What market research did Burbn’s founders conduct after examining their product’s usage data analytics?
1
They examined similar location-sharing apps such as Foursquare
2
They focused on researching the market for social photo-sharing
3
The focused on how to enhance their location-sharing performance
4
(a) and (c)
4
/
6
What was Instagram’s chief asset upon relaunch?
1
Cool photo filters
2
Excellent location-sharing features
3
Ease of use
4
The company’s reputation
5
سمعة الشركة
5
/
6
What is the main takeaway(s) from the Instagram story?
1
Always listen to your existing user base
2
Research what the targeted market wants
3
Study the weaknesses of other market offerings
4
Position yourself properly in the market
5
All of the above
6
/
6
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