Data Mining: What Is It, And How Can You Use It For Marketing?

Today the predictive capacity of data mining has changed the design of business strategies. Businesses can learn more about their customers to develop effective business strategies, increase sales and decrease costs.

So how do companies use data mining for marketing purposes?

The predictive capacity of the data mining has changed the design of business strategies.

With data-backed assumptions, businesses can now create deeply personalized & targeted marketing campaigns, ensuring ensuring an increase in sales at the fraction of the cost.

Do you know what the main steps to start applying data mining are?

Take the quiz to find out!

What is Data Mining?

A technical process that analyzes large amounts of information to make sense of it and turn it into actionable knowledge.

An assessment of the viability, stability, and profitability of a business, sub-business or project, leveraging data aggregated through public sources.

A strategic planning technique that helps organizations assess internal processes to find opportunities for improvement based on data-backed evidence.

A person or an organization purchasing large data sets from a third party provider in order to engage in digital marketing more efficiently.

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Data Mining: What Is It, And How Can You Use It For Marketing?

What is Data Mining?

True or False: Data Mining must be completely automatic, otherwise it would not be 100% effective:

Which is the first step for data mining?

Which is the last step for data mining?

DMP stands for:

How do DMPs work?

True or False: Through the DMP, you’ll be able to identify and activate relevant personas:

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