Course: Choosing the Right Marketing Channels For Your Business 

The question is, how do you choose them? And how do you decide to combine them?

There are 5 Key steps to choosing the right channels for your business:

1- Define your audience 

2- Be relevant

3- Combine Carefully

4- Gather both data and insight

5- Measure and test

Deep dive into these Key Steps and learn how to choose the suitable marketing channels by watching the full video. Check our next videos where we discuss social media marketing, it’s importance, and how to hack it. 

But why is marketing on social media so important? And why should you resort to social media?

1- Social Media is huge! 

2- There is plenty of fish in the social media sea so you can definitely find your customers there. 

3- It’s free!  

4- You’re not only trying to find customers, but new customers are finding you! 

5- Ads work like magic.

The main question is, how do you advertise your product effectively? And what do you want to get out of your social media marketing?

Watch this video to find out!

How familiar are you with social media marketing and the ways it can help your business? 

Take this quiz to find out! 

There are 2 things to keep an eye on as a social media marketer

Firstly, the companies to emulate: Identify big brands that are very successful in their social media marketing, even if they are not related to your industry.  Secondly, your competitors. While using your social media platforms, search by keywords or relevant content themes for brands similar to yours. 

Let’s look into the different ways that help potential customers discover you on social media? 

1 - Search: 

2 - Review/Recommend/Trust 

3 - EWOM/ SHARES /INFLUENCERS:  

4 - INTERRUPT

5 - BROWSE:  
 

Watch our next video to learn the next stage of building your social media marketing plan: Identifying your Goals and Key Performance Indicators.  

What are some common goals for effective social media marketing? 

There are two types of goals to identify: Your hard goals and your soft goals.  Your hard goals are simple: Selling your product online and getting sales leads.  Soft goals focus on showing a positive brand image, establishing customer relationships, and growing reviews.  

Most common soft goals for social media marketing are:  

• eWOM (electronic word of mouth) 

• Customer Continuum

• Bad reviews

• Trust Indicators 

• Staying Top of Mind 

• Promotions

Next up – download the Marketing Goals Worksheet  

Now that you have an idea about what brand persona your social media channels will convey, it is time to start creating your social media pages.

The question is, are you ready to start a social media plan? Take this quiz to find out!