Viu, streaming platform, partners with Abu Dhabi-based payment solution LuLu Money 

Viu, a Hong Kong-headquartered entertainment streaming service provider, has partnered with LuLu Money, an Abu Dhabi-based one-stop payment solution by parent company LuLu Exchange, to bring an immersive and tailored viewing experience to a larger audience across the region thanks to Viu’s premium offerings.

Through the collaboration, LuLu Exchange customers, who transact money through LuLu Money app or the brand’s branches, now have an opportunity to enjoy up to 6 months of free subscription to Viu Premium. This collaborative promotion stores unrivalled marketing benefits for LuLu Money's smart payment solution as it partners with one of the most prominent OTT platforms in the region.

Commenting on the partnership Rohit D'silva, Chief Business Officer, Middle East and South Africa at Viu said, “By leveraging Viu's skills and collaborating with LuLu Money, we expect to deliver a major boost to our business in the MENA region and thus appeal to a much larger audience. With a focus on quality entertainment, this partnership will further strengthen our commitment to customer excellence through collaborations that effectively guarantee cutting-edge experiences so that viewers may enjoy the newest and most popular movies and television shows wherever they go."

Thampi Sudarshanan, Asst. Vice President of LuLu International Exchange stated that, We have associated with Viu, one of the most popular streaming platforms in the region, to remain true to our ambition. We are extremely happy when our beloved customers choose us for their transactions, and the gift of Viu Premium subscription is a token of our gratitude and appreciation.”