ProvenMed, the pioneering UAE-Based MedTech provider, today announced an exclusive partnership with Gulf Medical Company, Ltd., a market leader in medical devices and healthcare solutions distribution, to provide and distribute the world’s first infection-preventative urinary incontinence management medical device, ActivGo® for men, throughout the Kingdom of Saudi Arabia (KSA).
An alumnus of the Mohammed Bin Rashid Innovation Fund’s (MBRIF) Innovation Accelerator program, ProvenMed has redefined urinary incontinence care with its innovative solutions that are patient-centric and infection preventative. The exclusive distribution agreement facilitates urinary incontinence patients in Saudi Arabia to access ProvenMed’s incontinence management solutions and improve their quality of life.
Commenting on the partnership, Fatima Al Naqbi, Chief Innovation Officer at the Ministry of Finance and MBRIF representative, said: “It is in the Gulf Medical DNA that we are in continuous search for the most innovative solutions to bring to our region since 1983, and the partnership with ProvenMed is a great opportunity for transforming the lives of elderly, men with urinary incontinence, disabled people, special needs Hajj & Umrah visitors and those who suffer in silence. Our mission is to empower our society in which all enjoy a good quality of life and healthy lifestyle which is at the heart of the Saudi government’s 2030 vision for fulfilling lives” said Dr. Ismail Ahmed, Chief Executive Officer of Gulf Medical. “With its innovative solutions, ProvenMed can also help hospitals reduce the usage of indwelling catheters in certain short-stay cases which will reduce infection potentials”.
The agreement allows Gulf Medical Company to provide citizens and residents access to ProvenMed’s innovative solutions through its exceptional culture, outstanding reputation, and prominent position in the Saudi market.
“With the global incontinence care products market projected to reach $18.87 billion by 2030, and a CAGR of 4.50%, the opportunity for growth in the industry is significant. In Saudi Arabia, the surge in incontinence is driven by factors such as the growing elderly population, chronic diseases, and obesity. We are thrilled to partner with Gulf Medical, as the exclusive distributor of ProvenMed's innovative solutions in the region. Together, we will position ProvenMed’s innovative solutions as mainstream in this significant and growing market, and empower patients, nursing homes, and hospitals with our quality healthcare innovations," said Amine Staali, CEO of ProvenMed.
ProvenMed has redefined urinary incontinence care with its innovative solutions which are patients centric and infection preventative. ActivGo® offers effective solutions for the growing number of people affected by incontinence. The non-invasive products, external catheters, comfortable urine bags, and portable bidets, provide an alternative to adult diapers. With the increasing demand for incontinence management solutions, the company saw a tremendous opportunity in KSA to not only grow and expand, but equally, to help improve the quality of life for those affected in the country.
ProvenMed's solutions will soon be accessible through Gulf Medical's distribution channels across the Kingdom of Saudi Arabia (KSA).
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