Sources:
- First Round Review: “Build Products That Solve Real Problems With This Lightweight JTBD Framework”
- Harvard Business Review: “Know Your Customers’ “Jobs to Be Done”
- Harvard Business Review: “The Customer-Centered Innovation Map”
- Product Plan: “Jobs-To-Be-Done Framework”
- Ravi Kumar: “What Jobs to be Done (JTBD) Teaches Us About Our Users?”
- Strategyn, Tony Ulwick – “Jobs-to-be-Done: A Framework for Customer Needs”
- Strategyn, Tony Ulwick – “Inventing the Perfect Customer Need Statement”
- UX Collective, Zbignev Gecis: “8 things to use in “Jobs-To-Be-Done” framework for product development”