Course: Why is Sales Important? 

Here is why Sales is so important:  

The company’s survival and growth: Sales keep your company going, allowing you to pay your bills and employees, and for your venture to grow.  

Proactive Market feedback: A truly effective sales team does not only communicate and sell a certain product but also collects feedback in a way to develop its business strategy.

The importance of Cash flow: There is no other department or business function that has a greater impact on the development of the all-important cash flow than the sales department. 

Feedback from and to the Market: The Sales team has a deep engagement with the target market, and will allow for vital customer feedback.  

Sales and B2B sales are crucial for your company’s growth and development.

If your business does not include sales, you will not produce any kind of profit whatsoever, and will ultimately, run out of business.

Take this quiz to find out how much you know about sales and its importance! 

So what is the B2B sales process and what are its 7 main stages?

1- Lead Generation

2- Qualifying

3- Building trust and conducting research

4- Pitching

5- Objection handling. 

6- Closing. 

7- Nurturing and growing

Watch the full video to learn more about these B2B Sales stages.

Lead Generation:  

The first stage is to identify your customers and create ideal customer profiles and buyer persons that are inspired by your previous customers.  

Nurture your leads:  

Keep your prospects interested and educated about what you can offer and keep checking how you are a good fit.   

 

Building trust and conducting research

Building trust with your prospects will lead to a committed and successful relationship.  

Pitching:  

It is time to pitch and present your product or service. Make sure your presentation focuses on your prospects’ needs and desires, as well as features that will also solve their problems.  

Objection handling

Sympathize: Just like a friend, you need to show them that you understand where they are coming from.  Ask them questions to understand more of their challenges .

Closing:  

It is time to start wrapping things up and close that sale!   At this stage you should not forget to actually ask for the sale!  

Nurturing and growing

You may think it’s all over now, but it’s really just the beginning!  Now it is time to prove to your customers that they have made the right decision.  

Want to see this process in action? In our next video, we look at how Sales force, a global B2B company, kick started their first sales by following the process we explored in this video.  

Here’s how Sales Force landed their first customers and built success:  

1- Disrupting the industry:  

In 1999, Sales force provided their services through the internet, which revolutionized from the traditional, old-school sales processes that existed before. This made things faster, easier, and less costly.  

2- Lead Generation:  

Unlike B2C sales which focus more on one-time sales, B2B sales works on a long-term relationship between both businesses, which is what Sales force, strived for. 

Watch the full lesson to learn all the steps that helped Sales Force land their first client successfully. 

In our videos, we have shown you the important steps in building your B2B process. The question is, are you ready to turn those steps into reality? Take this quiz to find out!