The Ma'an Social Incubator (MSI) is an initiative by the Authority of Social Contribution – Ma'an dedicated to fostering social innovation and entrepreneurship in Abu Dhabi. Twice a year, MSI selects promising social startups and provides them with comprehensive support, including mentorship, training, and funding opportunities, to develop solutions addressing social, cultural, or environmental challenges. The programme aims to build a vibrant network of social enterprises that drive positive change within the community.